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Dating
and Web designing -- Synonymous ?
Yes, there are more ways than one which can justify the above
statement effectively. Website Designing and dating are similar
to each other in a wide array of ways. If you have a website,
your sole aim would be to get more and more visitors to your
website and than make them stay back for as long as possible.
The people who visit your website are called website visitors
and they are as good as blind dates. At the first sight your
date knows whether they are attracted to you or not within
the first minute. How ? It's simple they judge you by the
way you look. Same thing applies for your website. The website
visitors judge your business and your products by the way
your website looks. If you wear old and tattered clothes --
your date is not going to be impressed and nor your website
visitor is going to be impressed if your website looks as
if it was made in the year 1998. So, giving the right look
to your website, making it attractive is very important, so
that the website visitor gets inquisitive and spends more
time on your website.
So, what excatly do people want to see on your website. Can
this be generalised so that it applies to all websites. So,
yes it can be done. So, here is the information that you are
seeking;
1. Look and Feel
Foremost, people judge your website from the way it looks.
Is it dull and boring ? Is it attractive and visually appealing
? Does it have the latest and relevant information ?
If your website and your competitors website are selling
exactly the same products at the same price, but if your website
is not as good looking as your competitors website than do
you think that any potential customer would want to buy from
your website. No, they will think that since the other website
is good looking ---- they have spent money on hiring a good
web designer, they make good money to hire a professional
web designer, they make good money and so their product will
be better. It is exactly here where you loose a sales opportunity.
The attractiveness of a website is directly proportional to
effectiveness of a website.
The bottom line is, you need to make web design a priority.
There are plenty of people out there who have graphic designer
friendswilling to design their website for next to nothing.
Those people have the advantage because, even if they aren't
the superiorbusiness, visitors will perceive them to be superior.
2. What's your message
Every website has it's own message. Basically for all websites
it's one the same. t's all about what they offer and how good
they are from others. But this has to be presented in a simple
and lucid manner. You do not want to confuse your website
visitor with unnecessary splash page and giving innocous messages
which lead them to think highly of your website and than you
might offer them something which justa arun of the mill product.
What you say is as important is how you say it. Make sure
that content that you put on your website is clear, concise
and free of any spelling or grammatical errors. Hire a profesional
copywriter and go over the copy a hundred times if necessary.
Make sure that you are focussed on what you wat to say instead
of what you want to sell.
Above all, think carefully about the colors you use for yourfont.
Make sure there is plenty of contrast between thebackground
and the font color. Never put a yellow font on anorange background.
Also, be careful with white fonts on blackbackgrounds. If
the letters are large, they will be easy enoughto read, but
if they are 14 point or smaller, your visitor won'teven bother
with the copy. No matter what colors you use, alwaysmake your
font large enough. If people have to squint to readyour copy,
it is too small.
3. DO NOT make them wait
One thing which every website visitor hate is "waiting".
No one likes to wait for eternity for a website to load. They
will simply switch over to other websites selling the same
product if your website loads slowly.
Make the best efforts and do whatever is necessary to make
your website load quickly. Test your website from different
computers and with different internet speeds. This will give
you a fair idea of how quick or slow your website loads. Do
not host your website on free servers or do not even subscribe
a cheap hosting plans, as it is a known fact that this type
of servers are usually loaded with thousands on websites which
make thme load slowly.
Web Deisgn Temple is a professional
web designing company, having designed more than 400
websites. All our websites are made keeping the website visitor
in focus and at the same time creating a visually appealing
and an attractive website design.
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