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Will
your Website Design forgive you ?
Yes, today let me be forthright with you, no beating around
the bush. A website design is your online salesman which works
round clock and brings business for you. It is as much a living
creature as your real salesman, but most businesses do not
take care of their website as such. Just tell me, will your
website design forgive you, if you make the following deadly
sins on it ?
If you have a team of business executives/salesman, who bring
in business for you -- You do not just tell them to go out
and get business for you. You provide them with all the tools
and infrastructure to work and present themselves to the clients
so that they can bring in business --- but do you do this
for your website ? Sadly, the answer from most people will
be a big NO ! A website design is a salesman which works round
the clock and incurs the least cost to company as compared
to real salesman. So, if you cannot provide all the hi-fi
tools for it, make sure that you do not commit the following
mistakes on your website.
1. Web Design with Frames
There was a time when designing a website with frames was
in vogue, but not any more. Frames based web designing is
a big NO - NO. Yes, it used to make the task of managing a
huge website very easy but search engines do not like them
as it confuses their bots to no extent. Do not used frames
to design your website and if you have frames based web design
on your website --- change it now.
How to
determine, whether your current web design is made using frames
? It's very simple, if your website design shows more than
one scroll bar than it is using frames.
2. Only Flash Home Page
Flash is an attractive way to present something, the effects
used can make it overwhelming. But that is true only for presentations
and not for websites meant to be shown on the internet. If
you have an Only Flash Home Page, than most probably you will
lose more website visitors than getting them. Also it might
take a lot of time to load and as you by now know that website
visitors are an impatient lot, who are not willing to wait.
Have a combination of Flash & HTML on your website.
3. Website Title
Have you noticed the title bar that each website has. If you
do not make use of this than probably you are losing out on
something very vital. Mention your keywords at the start of
the tile, but be rational, and make sure that the title should
also appeal to the website visitors. Website Title is the
first that is noticed by a website visitor or a search engine.
Make sure you get it right for all the pages.
4. Free Web Hosting
You are trying to build your business and credibility. Why
would you want to lose it by using free web hosting services.
First of all, free web hosting service providers are never
reliable and you never know when they start relaying advertisements
on your website. Majority of search engines do not even bother
to index the pages of websites that are hosted on free web
servers.
5. Keyword Tag
Do not forget to use this tag. It is very important for search
engine promotion. Remember to fill it with the keywords that
are relevant to the content of the page and also resist the
temptation to fill in all the keywords. Only input those keywords
that will be relevant to the content of that particular web
page. Also note that you can mention different keywords on
different web pages.
6. Not having any outgoing links
Do you know why the Internet is called the Web? Because the
web sites link to each other. If you only have incoming links
and no outbound links, it's not appreciated by the search
engines as it violates the basic structure of the Web. Because
some people try to conserve PageRank (a proprietary index
used by Google to measure link popularity), they avoid having
any outbound links. This is one big myth. You can get very
good points if you have some outbound links with keyword-rich
anchor text and preferably keyword-rich target URL also.
Web Design Temple, has been in the field of web
designing services since the last 8 years and has
been implementing successful websites for more than 400 clients
all over the world and in various industries.
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